Travelers are becoming more responsible and increasingly looking for sustainable options as they book their long-awaited trips. Our latest Expedia Group research reveals that many are willing to spend more to support local communities and help protect natural environments.
‘Almost 60% of travelers are willing to pay extra for a more sustainable trip.’*
This willingness to spend extra on sustainability is an opportunity for travel brands to rebuild their businesses with the future in mind and earn the loyalty of conscientious travelers.
Watch the Expedia Group Media Solutions webinar on-demand to learn more about the increased demand for sustainable travel and how to meet these new expectations.
You’ll also get the opportunity to hear from Iberostar Group and UNESCO leaders on ways to encourage responsible travel, avoiding over-tourism and helping visitors connect with unique cultures and experiences.
Featured speakers include:
Keen to learn more about the latest travel trends?
Check out these resources: