Travelers are becoming more responsible and increasingly looking for sustainable options as they book their long-awaited trips.
Expedia Group’s 2022 Sustainable Travel Study found that 90% of consumers are looking for sustainable options when traveling, and half of consumers are willing to pay more for these sustainable options.
This willingness to spend extra on sustainability is an opportunity for travel brands to grow their businesses with the future in mind and earn the loyalty of conscientious travelers.
To better serve this growing sustainability demand, we’ve introduced the following attributes to your Rapid Content API response that showcase certified eco-friendly statuses to potential customers. By surfacing these attributes to travelers, you can drive traveler confidence in booking decisions.
- Green Key Eco-Rating Program
- Audubon
- Green Hospitality Program
- Green Tourism Program
- Green Key
- Malta Eco-Certified
- Biosphere
- Qualmark
- Green Key (nogle)
- Green Key Eco-Rating Program
- Green Tourism Program
- Travelife
- EarthCheck
- Green Globe
- Biosphere
- Green Hospitality Program
- Audubon
- Rainforest Alliance
- Malta Eco-Certified
- Fair Trade Tourism
- UNESCO Sustainability
- Qualmark Sustainable Tourism Business Award
> Boost your sustainability here
Keen to learn more about the latest travel trends?
Check out these resources:
- Expedia Group Media Solutions, Sustainable Travel Study, 2022